The Cleanest Horse
Visual Identity

Brief: The Cleanest Horse – I’m very lucky to get to work with creative folks like the duo that started The Cleanest Horse. These ladies seriously know their stuff and really wanted to do something different with the brand. A core focus on inclusivity and demystifying the art of grooming so it’s accessible to riders of all skill levels. With a huge knowledge base this was all about finding the balance between professional and playful.

Bright friendly colours, bold gutsy type that’s got a little flair and a tone of voice that isn’t afraid to poke a bit of fun at the industry were key for this identity. A charming wee mascot and some stylised icons help future proof the brand too as it expands so it’s dynamic and multi-layered. This project was so much fun and I now possess a bunch of new weird and wonderful facts about the horse world.