Gilbert Haymes
Visual Identity

Brief: Fresh new look for Gilbert Haymes Land Surveyors in Marlborough. With over a century of experience behind them, we needed to respect all the existing brand equity while still creating something new with greater flexibility and impact.

Recognition was key, keeping the existing colour palette, but using a bold, refined icon that worked super small or jumbo sized. Loads of symbolism and meaning backed into the trig station icon as well as a sneaky monogram. Chock full of narrative for a clever identity.