Cafe La Tranquilidad
Logo
Brief: A longstanding family brand that just needed a gentle refresh to help make it more useable and reflect where the product was heading. Loved learning about all the incredible nuances of these coffee beans and the story of the land they’re grown in. Nothing short of magical!
The identity refresh needed to honour the original logo, hero the volcano that is the wonder of the region, while elevating the type and colour palette and keeping things consistent. This concept pushes the illustration a little further to really embrace the magic and whimsy and makes for a super easy badge lock up. Font has just enough rough edges to feel human and the colours are taken directly from the surrounding environment.
2023
Logo
Deliverables: Logo + all lockups, tagline, colour palette, font pairings and label mockups.
“Our small family business had a homemade logo that was pretty cheap looking. We were struggling to make sales and we knew we needed a proper logo, but had no idea where to start. We thought we just needed something more modern, but Caitlyn showed us that a good logo can do so much more for our business and our brand. She worked with us to consider our values and target market, which we hadn’t really done before. Drawing from the nostalgia of our old logo, Caitlyn transformed it into something that represented our business in an authentic and intentional way. From her colour choices to the shape of each line, our new logo is packed full of meaning and just beautiful to look at.
On top of getting a great new logo, we learned so much from Caitlyn about the importance good, intentional design can have on our brand. Our family business is small and we are not marketing experts, but our new logo has empowered us with a fresh confidence to promote our brand and we have noticed a huge uptick of sales since we’ve levelled up our look.
I cannot recommend Caitlyn enough—she’s considerate and intentional in every step of her process, her designs are stunning, and she’s incredibly easy to work with.”
– Cafe LT Family
